Newsletter mailing (Low Volume & Variable Data)
This newsletter product is printed on a digital press, allowing for the inclusion of mail merge, also known as variable data, in your newsletter. Variable data is information derived from your mailing list, enabling each mail piece to be custom-tailored and unique to each recipient. For example, each newsletter can begin with a personalized greeting such as "Hi Mike." We can integrate any information from your mailing list into your newsletter, creating direct mail pieces that are highly targeted to the recipient. Variable data can be included on one or both sides of your mail piece.
Since this product is not placed into envelopes, we strongly recommend not including any private or personal information. The mailers are folded according to the chosen sheet size and are sealed with two tabs.
List setup
The list must be in CSV format; we do not accept Excel. You will be required to upload your list after you upload your artwork. You can upload multiple lists and choose all of them to be combined and used for this mailing. You will need to map each column/field in your list for a certain purpose, e.g. you will map your field OWNER_FNAME to “First Name”. All the fields/columns you intend to use in this job must be mapped to a field. If your list has extra fields/column that is not needed for this job; you should leave them mapped as “Don’t include”. See the options below if you have a field in your list that we do not show an exact map name.
Artwork
Upload a single PDF file with 2 pages, one page for the front and one page for the back. Please see the correct template for your size to make sure you leave blank the correct areas for addressing, postage indicia, and USPS barcoding.
- File format: We only accept PDF file format.
- Bleed/Edge to Edge Printing: All brochures regardless of size require a 1/8" bleed on all 4 sides. See more.
- Safety zone: We highly recommend having at least a 1/4" clear area on all four sides and placing all text at least 1/4" away from all edges.
- Fonts: Make sure all fonts have been outlined in your artwork so they don't change on the final print. See more.
- Color setting: Your files must be created in CMYK format; we print in CMYK ONLY. Make sure you set up your artwork or convert to CMYK format before uploading files, this will enable you to view the best color representation on your final printed piece. See more.
- Resolution: To have high-quality print, your photos and graphics should have at least a 300 DPI. See more.
- Small borders: We highly discourage outer borders smaller than 1/8", see more. We cut several stacks of sheets at a time, the slightest imperfection in the cut with jobs with very thin borders becomes obvious and can appear incorrect on final piece.
- Rich black ink: If you'd like your final printed piece to have the deepest black color, use the following formula: C=60, M=40, Y=40, K=100. If you leave K=100 it will still be black but not as deep. See more.
Transform Your Business with Our Newsletter Printing and Mailing Services
Newsletter printing and mailing can significantly enhance your business's visibility. Sending both digital and printed newsletters is a proven strategy to highlight your brand in today's information-saturated world. We are recognized as one of the top newsletter printing and mailing companies in the industry. Our custom services help you maintain consistent engagement with your customers, ensuring that your business remains visible and relevant.
Key Features of Our Newsletter Printing Service
A compelling cover story is essential to grab your recipients' attention. Your newsletter should be both informative and engaging, avoiding a hard sales pitch. The balance between promotional content and valuable information is key. Each newsletter should include a clear call to action, guiding readers on what to do next. Including varied content, such as 40% about your company, 40% industry insights, and 20% human interest stories, helps keep readers engaged. Incorporating recurring elements like quizzes, contests, or tutorials encourages readers to look forward to future issues.
Expert Newsletter Mailing Service
Have a great idea or product to highlight in your newsletter? Effective design is crucial. Our services focus on skillfully arranging and presenting your content to capture your reader's attention. Our newsletters are printed on a digital press, allowing for mail-merged or variable data, which is sourced from your mailing list. This customization ensures each recipient feels personally addressed. However, avoid including personal or private information, as these newsletters are not enclosed in envelopes. Newsletters are folded based on your chosen size and secured with two tabs.
Low Minimum Quantity and Affordable Options
We offer one of the lowest minimums in the industry, with just 50 pieces per project. This allows you to benefit from our services without committing to high quantities. Our mailing services also provide access to discounted presort postage rates, even for small orders. Additionally, we offer low-cost printing options to fit your budget. Our pricing is transparent and available online, so you can use our "price calculator" for an accurate estimate without any hidden costs.
Enhance Efficiency with Pre-Designed Direct Mail Templates
Save time with our library of over 50 expertly crafted templates. These templates can be customized to meet your needs, or you can use your own text for added impact. Enhance your branding with our range of letterheads. Your personal details, including your logo and portrait, are automatically filled in from your profile, eliminating the need for manual setups. You can also upload your own letterhead or choose from our generic options.
Free NCOA Service
Our services include complimentary NCOA (National Change of Address) assistance, which checks your addresses against the USPS's database to ensure accuracy. This prevents your mail from reaching the wrong addresses, maximizing your campaign's effectiveness.
Experience the benefits of our custom newsletter printing and mailing services for your business.
Templates
FAQs
Our Newsletter mailing service is a complete, end-to-end solution that covers everything you need to get your marketing materials into the hands of your target audience. We take care of printing your Newsletters using high-quality materials, folding them to your preferred layout ,such as tri-fold or horizontal half-fold, addressing each piece, and handling the actual mailing through USPS. You don’t have to coordinate multiple vendors or worry about logistics, we make it easy by managing every step of the process for you, all under one roof. This saves time, reduces costs, and ensures your campaign runs smoothly from start to finish.
Yes, we offer full customization options so your newsletter reflects your brand and message exactly the way you want. Variable data printing is available to fully customize your message for each individual recipient. We offer 4 different sizes but 8.5x11 and 11x17 are the most popular. You can choose from four different paper weights including 20 LB, 70 LB, and two different 100 LB types of paper, depending on the impression you want to make. We’ll guide you through selecting the right layout, size, and paper stock to make sure your brochure is visually appealing, easy to read, and durable enough to hold up in the mail since these will not be inserted into an envelope but will be tabbed shut.
You’re welcome to use your own mailing list if you already have one, that’s often the best option for businesses with existing customers or leads. But if you don’t have a list, we’ve got you covered. iti Direct Mail can help you build a highly targeted list based on your ideal audience. Whether you want to reach homeowners in a specific zip code, business owners in a particular industry, or consumers with certain income levels or interests, we can filter by a range of demographic and geographic factors. We make sure your brochures go to the people who are most likely to respond.
Brochure mailings are a great fit for a wide range of businesses and organizations. We frequently work with real estate agents showcasing new listings, medical and dental practices promoting services, financial advisors highlighting investment plans, and nonprofits sharing mission-driven stories. Retailers, home improvement companies, and event planners also use brochures to promote sales, seasonal specials, or upcoming events. If your business offers something visual, informative, or unique that you want to communicate in a more visible format, brochures are an economical choice. They provide more space than a postcard, which lets you tell a fuller story and include impactful images, as well as personalization through variable data printing, and higher visibility since they are not mailed in an envelope.
In most cases, the whole process, from the time you approve the design to when your brochures are printed, addressed, and mailed, takes about 3 to 4 business days. However, this can vary depending on the size and complexity of your order. If you’re on a tight timeline or need expedited service, just let us know, we’ll do everything we can to accommodate your schedule. Our team works efficiently without sacrificing quality, and we’ll keep you updated along the way so you always know where things stand. The goal is to get your Newsletters out on time and looking great.
Yes, we do have a minimum order requirement of 50 newsletters. However, we also specialize in handling much larger campaigns, thousands or even tens of thousands of pieces at a time,so whether you're reaching out to a small local audience or launching a regional or national campaign, we’re set up to support you. If you’re not sure how many newsletters you’ll need, or you’d like help estimating the right volume for your budget and goals, our team is happy to guide you. Just call the phone number on our website to reach one of our customer service representatives.