iti Direct Mail BLOG

In a highly competitive market, effective marketing strategies are essential for small businesses to stand out and succeed. This blog post highlights four cost-effective marketing ideas—direct mail marketing, quality blog writing, creating a Google Business Profile, and engaging on social media—that can help businesses grow their brand, attract customers, and drive sales without breaking the bank.

Commingling mail involves combining the mailings from multiple companies to get discounts from the U.S. Postal Service. These discounts are offered when a mass mailing includes at least 150 pieces of mail to the same zip code. If you're sending mass mailings, but your totals don't quite reach that minimum requirement of 150, commingling mail can save you money and provide other benefits.

Even in this digital world, it is no secret that printed marketing material results in more engagement and sales than any other medium.

Digital marketing tends to be a top choice among many businesses, but it doesn't mean it's always the best option. In fact, choosing to go with traditional marketing might even be the best approach.

Mail merge uses customer information from your company database to create a valuable template. That template, in turn, can be used to create personalized messages that speak to the unique needs of each one of your customers.

Many business owners have trouble defining the differences between a brochure vs pamphlet. Understanding these nuances will help ensure that you make the right decision.

For small businesses, marketing is a big deal. The Small Business Administration advises business owners to spend about 7% of their gross revenue on marketing--as long as they make under $5 million in sales.

Around 54% of consumers want to receive mail from brands they like. Learn how to write a direct mail letter that consumers respond to.

Knowing how to write a direct mail letter that generates leads and sales is at the core of most traditional marketing positions. Whether you are working for an ad agency or a political campaign, direct mail is essential to your overall strategy.

The right advertising and marketing strategies can make your small business become a household name. This is where marketing materials for your small business comes in handy.

In today's world, technology is everywhere. The art of writing a letter has become scarce and underappreciated. If you have a knack for writing, consider these three great reasons to send a handwritten envelope. Allow your personality and creativity to glow.

You've put a ton of time and effort into your direct mail marketing campaign, and you deserve to reach your audience. Keep reading to learn some essential direct mail marketing ideas that can help you increase sales, reach a wider audience, and save money!

Using the right font for your business is essential when it comes to giving off the right impression. For this reason, many companies choose to use handwritten fonts to help personalize their brand. Not quite sure where to start? Let's take a quick look at how you can find the best handwriting fonts for you.

Imagine how it felt back in the day to receive hand-addressed mail or postcard from your loved one. There was nothing as special as having your name or address in handwritten ink on an envelope. We do not see a lot of handwriting around these days, which is precisely why we recommend using it to make an impression among the multiple direct mail pieces a consumer receives every day.

Technology has taken over in business these days, but when it comes to standing out sometimes less is more. Simple gestures can make a big impact on prospects and customers. One of these gestures is handwritten envelope addressing. In an environment when everything is sent digitally, it can be refreshing to receive a personalized letter that someone took the time to personally address. Let us look into how to stand out with handwritten envelopes using these tips.

In today's society, it is very rare for us to receive something handwritten unless it is from a family or a friend. Often, we don't even get those. Almost everything is done electronically. While it is convenient, sometimes it isn't always the best solution for your marketing. Every piece of mail that you send out will be costing your company money, so you want your mail to be opened when it is received. Keep reading our guide to see why people love receiving handwritten envelopes, as well as why they're more likely to open them.

Direct mailing provides an alternative to digital marketing, and it ensures you deliver your message to clients. At this point, you might be asking yourself, "What is a mailer?" We are here to help you out! Check out our guide below to learn all you need to know about direct mail marketing!

You go to the mailbox, eager to see what you received today. The anticipation and excitement start to feel like Christmas. Did anyone send you a card or a short note of well wishes?

On an average day, any one customer can interact with dozens of companies. Between the apps they use and the places they visit, there are many different companies trying to get the attention of the average customer. How do you stand out from the crowd? The answer to your problems could lie within handwritten notes

Selecting the appropriate envelope size isn't just about fit; it's also about presentation. An envelope that's too large or too small can detract from the overall  look of your mailing, potentially damaging the postcard inside.

For years, sending marketing postcards has been a go-to for many companies. Mainly because postcards leave a positive impression on the consumers that receive them while also helping companies to see an increase in their sales.

Postcard marketing is inexpensive, easy, and can work well as an advertising strategy if done correctly. In this post, we'll discuss the best postcard marketing ideas so you can have an effective marketing strategy and boost your sales.

By combining these benefits, print advertising offers a valuable marketing strategy that works well with digital channels. Using the strengths of both print and digital advertising can create a balanced and effective campaign.

There are many different ways small businesses can advertise the products and services they offer, but many are choosing to advertise with booklets.

Despite the rise of digital marketing, brochures remain a valuable tool for many organizations. This guide provides essential tips for designing an effective brochure, from understanding your target audience to keeping the design simple and focusing on high-quality content and images.

Newsletters are an essential marketing tool for businesses to gain and retain customers by establishing regular contact and providing valuable information. They promote brand awareness, increase engagement, expand the target audience, offer a chance to unplug from digital overload, and subtly promote the company without overt sales pitches.

Connecting with customers is crucial for driving sales, and personalization plays a key role in their purchasing decisions. Using handwritten fonts in personal letters can help businesses build brand image, convey emotions, and create memorable customer connections, ultimately fostering loyalty and competitiveness.

Handwritten fonts offer unique advantages for brand design, allowing businesses to express various emotions and stand out in the market. They can be used in different print layouts, brand merchandise, and websites, providing a personalized touch that enhances customer engagement and loyalty.

Effective marketing mail stands out and leaves a lasting impression, unlike the forgettable bad ones. This article provides three essential tips for selecting the right expanded envelope printing service to ensure your direct mail campaigns are memorable and successful.

A stunning 99% of marketers agree that personal messages improve customer relationships, which in turn drive sales. Mail merge services allow businesses to create personalized, cost-effective messages tailored to individual customer needs, saving time and enhancing marketing efforts through customizable templates and designs.

Using mail merge in direct mail campaigns can significantly reduce costs and save time by leveraging customizable templates and outsourcing time-consuming tasks. Personalized messages crafted through mail merge not only enhance customer engagement but also boost response rates and drive sales, making it a vital tool for modern marketing strategies.